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NIKEID / HONG KONG MARATHON

HONG KONG MARATHON

NIKEID

Air Pegasus

2017

 

Designed specifically for the Hong Kong marathon. It is an annual marathon race held in January or February that begins at West Kowloon Highway and moves up to Ting Kau Bridge, back down towards Tsing Ma Bridge and finally ending on Hong Kong Island at Victoria Park. The main color of the shoe is red, which is an important color in China representing, among many things, good luck. Floral pattern was hand drawn and each flower represented was chosen because of its specific meaning.

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NIKEID is NIKE's primary vehicle for product customization for the consumer. Through the combination of graphics, color and materials, one could develop a truly unique product that was representative of their own personal style. 

Color Designer: Laura Leon