Airmax One / Airmax 90 / Air Huarache
Inspired by Japanese textile arts Sashiko and Boro stitching, this pack pays tribute to Nike's tied heritage with Japan. The print is a Kikko motif; a tortoise-shell inspired geometric print made up of hexagons each having a unique pattern and meaning that are symbolic of Nike ideas and ethos.
The fabric upper is indigo colored canvas with woven all-over-print artwork. Specially developed crests for the tongue tag were designed for optional graphic personalization.
NIKEID is NIKE's primary vehicle for product customization for the consumer. Through the combination of graphics, color and materials, one could develop a truly unique product that was representative of their own personal style.
Color Designer: Laura Leon
Material Designer: Marya Chan