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NIKE / INDIGO BY YOU

INDIGO PACK

NIKEID

Airmax One / Airmax 90 / Air Huarache

2017

 
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Inspired by Japanese textile arts Sashiko and Boro stitching, this pack pays tribute to Nike's tied heritage with Japan. The print is a Kikko motif; a tortoise-shell inspired geometric print made up of hexagons each having a unique pattern and meaning that are symbolic of Nike ideas and ethos. 

The fabric upper is indigo colored canvas with woven all-over-print artwork. Specially developed crests for the tongue tag were designed for optional graphic personalization.

 
 
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NIKEID is NIKE's primary vehicle for product customization for the consumer. Through the combination of graphics, color and materials, one could develop a truly unique product that was representative of their own personal style.  

Color Designer: Laura Leon

Material Designer: Marya Chan

 
 
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